Outrank Reviews: Rob Zombie Woolite Commercial
In a blog post touching on mobile apps, I mentioned that the popularity of apps has carved out a place for small businesses to really get creative and take advantage of the opportunity to reach customers through special incentives. I talked about making sure your campaign or special offer fits your overall goal. You can give away things for free or provide an insanely inexpensive price on your product but what is going to resonate with consumers? What helps them relate to your message and what will make them want to become a loyal customer?
Sometimes shaking things up a bit is a good way to garner attention, even if a certain promotion doesn’t totally fit with your image — being creative or funny is often what gains respect from consumers.
This Woolite commercial, directed by horror film-maker Rob Zombie, is definitely an example of a company bringing in a new method to build up interest in their brand. Being a huge fan of horror, I’m all for the mash-up!